Overview

Objective

• The objective of this project was to develop a brand guideline for EnoB, a non-profit organization. EnoB reaches out to people who have been disabled, hospitalized, or suffered socio-economic disadvantage and enriches their lives by involving them in high quality, innovative edutainment events and programs.

Problem & solution

Opportunity

• Most visual storytelling parts of EnoB lacked fine cohesiveness and internal systematization. We aim to redefine EnoB's visual storytelling to enhance its recognizability and practicality.

Reflection

• This project was a great opportunity to create brand experiences that truly reflect EnoB’s mission and vision. I focused on developing guidelines that ensure brand consistency and strengthen visual storytelling, making it easier for future designers to maintain that cohesion. In the process, I helped improve the brand’s overall visual identity and laid a solid foundation for future creative work.

Next step

• Next, the focus will be on implementing the design guidelines across all of EnoB’s platforms to ensure consistent branding. Additionally, gathering feedback and refining the assets over time will help maintain the brand's relevance as it evolves.

Links

Key resources

• EnoB Website
• EnoB Instagram